The Problem with the Current Online Age Verification System
The existing age verification system in the UK is a minefield for online service providers and responsible adults alike. The existing UK laws are grey at best when it comes to online sales and accessing age-restricted online content.
For some time, online retailers have been left to apply their own age verification preferences, without direction from UK law. The fact that many online retailers are forced to interpret the age verification regulations themselves only serves to add to the widespread confusion regarding age verification and is only widening the loopholes for under-age consumers to exploit.
At the time of writing, the likes of checkboxes and age affirmation pages (AAPs) remain valid in the UK for self-certifying age online. Users are simply required to tick a box to confirm they are over 18 and submit their date of birth. There is no official mechanism in effect that clarifies whether the date of birth is genuine or not. So, it is unsurprising why so many online retailers and parents are apoplectic at the existing system that is anything but robust.
Fortunately, there is some light at the end of the tunnel. The impending Digital Economy Act (DEA) 2017 has set out guidelines for robust age verification controls to ensure online consumers under the age of 18 cannot access online services such as commercial pornography, online gambling, alcohol sales and much more.
The DEA 2017 does not require personal identification, merely the means to prove that someone is 18 or over. Several conventional methods such as driving licenses, credit or debit cards, mobile phones or passports provide effective ways to prove age. Yet, for many, this is simply not enough. True anonymity is demanded and appreciated in an age where cyber-crime and fraud is rife.
That is why AVSecure has an exclusive agreement with the Age Verification Card to allow consumers to prove their age via a unique code that can never be linked to them personally.
It’s a small price to pay for total peace of mind in the digital world. No matter what you read or are told about the security methods of an online service, data breaches can – and will – occur. Well-known companies have data breaches that cause untold heartache and AVSecure sets itself apart. AVSecure requires no email identification from users and their innovative private blockchain ensures user journeys cannot be tracked.
As a webmaster, deciding on your age verification partneris important because you have to assess the risk you place on your customers in the event of a data breach.
AVSecure provides the most robust and secure answer to any data concerns because it simply does not need to store information on individuals. This gives website owners the greatest degree of confidence in using AVSecure.