What does the Digital Economy Act mean for me?
When referring to the Digital Economy Act, we are referring to the Digital Economy Act of 2017 (DEA), though there was a 2010 act of the same name. The main portion of the most recent Act includes a law that enables the British Board of Film Classification (BBFC) to oversee the age verification process for certain types of adult material online.
The law is intended to ensure that innocent web users like young children and those who simply do not want to see these kinds of content, don’t stumble upon it inadvertently.
In essence it all means that if you want to gamble, buy vaporizers, watch porn, purchase alcohol or do any of the other things online that would require proof of age to purchase at a store offline, you will need to get age verified by a service like AVSecure. There are a few options out there, but AVSecure is the best for many verifiable reasons.
First of all, we are the only provider of age verification that allows both merchants and consumers to use age verification tools for free. Other services either charge merchants or consumers for age verification services. We are also the only service to offer anonymous age verification options. The age verification card will be sold for a nominal fee in over 60,000 stores all over the UK. This card has a unique 16 digit code so no one will know it is you accessing adult content. If anonymity is your primary concern, this is really the best option.
What does the DEA mean for you as an online merchant? Well, it means that consumers will have an extra step before purchase. On adult websites, they will be directed to a page for age verification which makes an extra moment for pause in the conversion process. However, AVSecure makes it easy and seamless for consumers to get access with the AVSecure age verification card. They will feel more comfortable using this method to access sensitive adult materials with ease, and once they’re verified on your site, they’ll be able to access it easily.
Some worry that the DEA is the first step towards censorship, but it’s really about protection. Fortunately, AVSecure makes it very easy to verify your age anonymously, so consumers won’t even notice much of a difference in their adult browsing habits and everyone can have the peace of mind that comes from knowing young children are being kept safe.